Media Literacy-
is the ability to
understand media.
Information Literacy-
knowing when and why you need information where to find it and how to evaluate, use, and communicate it in an ethical manner.
Digital Literacy- the ability to find, evaluate, utilize, share, and create content using information technologies and the internet.
- Evolution of Media
- Source of Information in the new media and its danger
- Entertainment Media
- Sex and Violence in the Media
Evolution of Media
The Tribal Age - Acoustic Era
- The primary medium was oral communication
- Dependent on auditory senses
- Ear was the key organ
- Spoken word was more emotionally laden than the written
- Spoken word is immediate and alive
- Hearing is more valuable than seeing
- Hearing and smelling was a crucial ability in the tribal age
The Age of Literacy - Visual Era- Words are created with dualism between sight and sound
- Both writer and reader could be detached from the text
- Eyes were the key organ
- Words were no longer immediate and alive
- Put people into "civilized" private attachment
- Required a single focus; proximity became less important
- Phonetic alphabet freed people from tribes
- People became independent learners
The Print Age - Visual Era
- Prototype of Industrial revolution
- Print age was dated to the invention of the movable type mechanical printing press by Johannes Gutenberg
- Printing press made visual dependence widespread
- Printing press was the ultimate extension of phonetic literacy
- Mass-produced books ushered in the industrial revolution and nationalism, yet individuals were isolated
- Men could gain knowledge even without being in the center of society
The Electronic Age - Era of Instant Communication
- Instant communication has returned men to a pre-alphabetic oral tradition
- People became a single tribe -
- global village
- Constant contact with the world became a daily reality
- All-at-once-ness was people's state being
- What we feel was more important than what we think
- The electronic media have kept people informed about events across the globe without having to leave the comfort of their own homes
Source of Information in the New Media and its Danger
The news comes in different types of media but uses the same format in delivering information.
It is a personal choice of a person on what type of media they wanted to use. The use of media comes with great responsibility and awareness. Because the Internet is so easily accessible to anyone, it can be a dangerous place. Know who you're dealing with or what you're getting into. Predators, cyber criminals, bullies, and corrupt businesses will try to take advantage of the unwary visitor.
Identity thieves use the information they find online to drain your bank account or ruin your credit rating. Phishing is a common trick used on websites that have been hacked or are pretending to be legitimate. PayPal and eBay are two of the most common targets for phishing scams. Popular social networking sites such as Facebook are targets for scams.
To avoid the dangers anchored in cyberspace, here are some examples you should do before giving your personal information.
- Don't use the same password for multiple services.
- Make sure you've got a super strong,unique password.
- Enable two-factor authentication.
- Apply software updates when necessary.
- Carefully read the permissions before installing apps.
- Check the app publisher before installing.
- Avoid inserting hard drives and thumb drives you don't trust into your computer.
- Make sure a website is secure before you enter personal information.
- Don't send personal data via email.
- Keep an eye out for phishing scams.
- Avoid logging into your important accounts on public computers.
- Back up your personal files to avoid losing them.
Lack of Family Bonds
Both for adults and children, the most statistically significant risk factor for Internet use is weak familial connections.
The data indicate that adults are at risk when they are unmarried or emotionally distant from their spouse. Anything we do to strengthen our marriages—from spending more time together as husbands and wives, to taking courses in the practice and philosophy of marriage—makes us less vulnerable to the Internet.
The data also indicate that children are at risk when they are physically separated or emotionally distant from their parents. Anything we do to strengthen our relationships with our children—from spending more one-on-one time with them, to taking courses in the practice and philosophy of parenting—makes them less vulnerable to the Internet.
Low Self-Esteem
We are not surprised that study after study reveals that those who are most attracted to the most degraded Internet sites also have the lowest self-esteem.
Today’s parents and teachers who have experimented with Isaiah’s ancient approach—teaching about the essential greatness of being human—have experienced tremendous success. We can teach this not only through what we say, but through how we say it, and how we walk, eat, and dress. Every fiber of our existence can declare, “I am a mensch—and so are you!” We must also be careful not to degrade others even when we need to rebuke them. Perhaps never before have we had so much to lose should we abandon the teachings of our forebears.
Inability to Express Opinions and Questions
Because of its perceived anonymity, the world of the web offers adults and children alike a place to say and ask what they feel they cannot say and ask in the real world. The less people feel they can discuss with their teachers and parents, the more likely they are to turn to the Internet for discussion and information.
Inability to Socialize
Data indicate that many who turn to the Internet for pornography or social contact do so because they consistently fail to succeed socially in their own world. These individuals generally fall into one of two categories: the socially inept; and the “not-so-beautiful.”
Most people absorb and eventually react to news as well advertisements watched, read, or heard without research and confirmation of the truth. We should not be reliant on the news and must research and confirm its accuracy before reacting. Uninformed comments and reactions may lead to misunderstanding or bigger problems.
As netizens, we should be responsible in the usage of the internet and careful on giving information to other people. Take time to validate and read more about the information you are looking for.
"Take time to read. Think
before you click."
Entertainment Media
Entertainment Media Research specializes in proprietary research for the TV and Music industries. If you are launching a new artist, building an audience for a TV brand, programming a radio station or searching for the music sync to optimize your advert, EMR will provide the insights to help you make the right decisions.
The rise of on-demand TV, investment in high quality episodic programming, de-bundling of cable packages and increase of curation services is driving strong growth in TV viewing. The human capacity for interaction is growing seemingly inexorably and the currency driving is trusted content. Understanding deep media strategy and what drives viewer acquisition, audience activation and referrals is paramount.
The lifespan of a television show is determined by its popularity and ratings. Television industry relies on rating information while magazines and other written entertainment media rely on sales. Other networks and publishing companies competes for wealth and money, fame and popularity, standings and rankings in which people will patronize who have the highest ranking. Where people had gone arguing and fighting to which networking or product to choose. The most persuasive product will catch every people's attention to buy or patronize it. Program ratings are usually not meaningful unless when and where the rating is used. Networking must be planting relations and not collecting contacts.
Reality shows are television programs in which ordinary people are continuously filmed, designed to be entertaining rather than informative. Not all information shown in reality shows are real. So many reality shows are scripted and create this fake drama, and it's a bunch of bull. We wanted something wholesome and something that's focused on positive family values. It tend to harp on the negative. The person isn't pretty enough or maybe isn't even funny enough. Many books die every time we watch reality show.
Sex and Violence in the Media
Sex and violence are common occurences in the media and with the available exposure kids have to media, their behavior, perceptions and personalities can be easily influenced and distorted. Most people who experience sexual violence are harmed by someone they know and trust. Younger children tend to model behavior they see and don’t always understand the difference between reality and entertainment; therefore, exposure to sex and violence through the media’s influence can:
- Cause aggressive or anti-social behavior. Media can promote aggressive behavior and can also influence children to believe violence is a good solution to solve problems.
- Create a false sense of reality. Young children can’t always discriminate between real life situations and behaviors and surreal television examples.
- Encourage irresponsible sexual activity. Kids exposed to sex on TV are almost twice as likely to initiate sexual intercourse.
- Cause a child to perceive the world as more dangerous and have a darker view about the world.
- Desensitize and cause a lack of empathy for human suffering.
- Distort expectations of conflict resolution, race and male-female relationships.
Media is everywhere but there are ways to help protect your children from the harmful effects:
- Monitor what your child is watching.
- Set limits on their exposure to TV, radio and video games.
- Talk with your child about what they see and hear. It might be awkward but if you don’t talk to them, the media may be their only other source of information.
- Help them develop realistic perceptions of the roles sex and violence have in society.
- Encourage activities other than watching TV or playing video games that allow them practice pro-social behavior.
The violence and obscenity are left unadulterated, as manifestation of the mystery and pain which ever accompanies the fact of creation. It causes far more pain than the visible marks of bruises and scars. It is a devastating to be abused by someone you love and think loves you in return because of sex and violence in media. Sex and violence in the media detrimentally affect the thoughts, manners, and ways of living of the society exposed to it.
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